Investing a (small) budget in Facebook advertising can help nonprofits reach their goals
This graph shows that Facebook’s stock price increases as its organic reach decreases. For companies, small businesses, and nonprofits, Facebook is a pay to play platform and is powerful tool to reach audiences most likely to be interested in your services.
According to M+R benchmarks, posts by nonprofits are only seen by 4% of their followers and organic reach on Facebook is at an all time low. Investing a small budget of $100/month in paid facebook advertising campaigns can help your nonprofit reach its goals.
Investing in Facebook advertising can help your nonprofit to…
- Target specific audiences most likely to be intrested in your organizations mission.
- Increase reach to new audiences
- Increase brand awareness
- Generate leads
- Invite supporters with upcoming birthdays to create a fundraiser on your behalf
